Legal Issues Affecting the Healthcare Work place Research Paper

Legal Issues Affecting the Healthcare Work place - Research Paper Example Bullying can include a series of incidents when overt or covert aggression can be inflicted on a person through spreading of rumors, withholding data, blocking promotion, or inflicting psychological abuse through exclusion (Leonard, Norman, and Spring, 2009). Horizontal violence is also a form of bullying, but it involves non-physical acts of aggression between employees of similar hierarchical positions. It includes: criticizing, insulting, undermining, and bickering (Leonard, Norman, and Spring, 2009). Mobbing involves negative actions of a group directed towards one employee. Parties involved may be those of higher positions abusing those in power positions. Workplace abuse may either be physical through shoving, pushing, and be kicking, or it may also be verbal through berating or threatening; it may be active or passive, and it may also be directly or indirectly carried out. In healthcare, studies and reviews indicate that these workers are about 16 times more likely to suffer workplace violence as compared to other employees. Moreover, nurses who are often at the frontline of health services are subjected to abuse from family members of patients. These nurses are unavoidably exposed to these dangers because they are exposed to patients who have issues related to substance abuse, domestic violence, HIV/AIDS, mental health problems, and other social issues. In effect, the patient’s health issues and unfavorable conditions when they face nurses create dangerous scenarios for nurses.

The Fashion Chanel Essay Example for Free

The Fashion Chanel Essay What are the 5 primary types of consumer and market data provided in the case you would consider if you were Dana Wheeler? Discuss specific result elements (not a summary of the exhibits). As Dana Wheeler, I would consider the following five primary types of consumer and market data: 1. Cable Ratings: Both Advertising and Affiliate revenue will depend upon these as the usability of a channel to the cable company and advertisers depend upon the amount of viewers a channel has. 2. Annual Demographic Survey: Provides key data to focus on 18-34 year female iewers. This audience group would be the prime focus as their viewership will attract the advertisers and will have them pay the largest CPM. 3. Advertising Revenue Model: Advertising revenue is the largest source of income for the channel which could go down by 10% if there was no change in the channel strategy. 4. Competition from other Networks: This data allows the channel to find what is most desirable amongst the viewers thats attracting them to the other channels. . Attitudinal Research Findings: Cluster segmentational Data will provide an insight nto different viewer populations as to what to focus in order to market effectively bringing in high CPM. 2. Consider 3 primary options presented. Discuss the pros and cons of each Broad Multi Segment Approach: This includes targeting viewers from all the age ranges including Fashionistas, Planners ; Shoppers and Situationalists by investing in marketing and advertising campaign as well as programing. PROS: This approach will lead to approximately 20 % increase in viewership as it will be targeting a broad range of viewers increasing their awareness and liking towards the channel. Also, it will not require an additional programing expense as compared to the other approaches and will deliver about $40 M more in terms of net income as compared to the base income of 2007. CONS: Ad Sales forecasted a decrease by 10% in CPM if the current trend continues. Broad Multi Segment approach still does not present with a different category of viewers to maintain $2. 0 CPM, instead, it brings it down to $1. 80, which is the same 10% decrease. Since this approach does not target specific audience, TFC will still run under risk of competitors as CNN and Lifetime penetrating their premium segments. Fashionistas segment Approach: This includes targeting Fashionistas which are strong in highly valued 18-34 year old female group. PROS: Since this approach mainly targets 18-34 year old females, it wil l lead to a higher CPM of about $3. 50 from base $2. 00 which will generate a net income of about $100 M more as compared to the base income. Also, it will help TFC to compete with Lifetime which mainly targets females ranging from 18-34 years. CONS: The amount of viewers targeted in this approach is mere 15 % of all viewers which will decrease the channels ratings from current 1. % to 0. 8%. Also, it will cost an additional programming cost of $1 5 M to the channel. Also, targeting one specific audience will not create much awareness or liking of the channel in other viewer groups and they might also lose their loyal viewers. Fashionistas and Planners/ shoppers segment approach: This will include programming targeted to Planners/ Shoppers and Fashionista segments. PROS: This scenario will yield approximately $115 M more in net income as compared to the base income of 2007 due to an they will also be able to compete with other channels and attract their viewers. CONS: This approach is the most expensive approach with a total incremental cost of $20 M. Also this change in programming might cause the channel to lose their loyal viewers and might result in declining viewership 3. If you were Dana Wheeler, what solution would you recommend and why? As Dana Wheeler, I would suggest approach 3 i. e. Fashionistas and Planner/shoppers segment approach, due to the following reasons: 1. The Broad Multi Segment Approach would lead to an increase in ratings from 1. 0% to 1. 2% but as it is not targeted to specific audience, here is a high risk of losing that rating to the competitors. Also, the amount of net profit made would be least in this case i. e. about $40 M yielding a profit margin of 29% which will be a mere 10% more than base profit for the current year. 2. The Fashionista Segment Approach would attract the highest desirable audience population i. e. females ranging 18-34 years thereby leading the channel to increase the CPM from $2. 00 to $3. 50. The amount net profit made in this case would be about $100 M more, yielding a profit margin of 37% which will be a significant 18% more han the base profit. This approach leads to a decline in the ratings from 1. 0% to 0. 8%, as it targets only 15% of the audience population. Also, it requires an additional expense of 15 million and a risk of losing current the loyal clients if the channel becomes too targeted on Just one kind of audience. 3. The Fashionistas and Planners/Shoppers Segment Approach seems most favorable as despite the $20 M programming cost, this approach targets 50% of its audience which will enhance viewer ratings from 1. % to 1. 2 % as it will enable the channel to attract audience rom competitor channels as well. This approach is not too drastic but will also cover the desirable viewer range of 18-34 year females, yielding a CPM increase from 2. 0% to 2. 5%. As a result, this approach would yield a net profit of $1 15M more leading to a profit margin of 39%, which is 20% more than the base profit.

How Motivation Influences The Job Satisfaction Level Management Essay

How Motivation Influences The Job Satisfaction Level Management Essay 1.0 Introduction This study is carried out the important of motivation to influence job satisfaction in an organization, to understand the relationship between motivation and job satisfaction in an organization. In this chapter, will be focusing on research background, research objective, problem statement, and research question. 1.1 Research background The purpose of this study was to find out the impact of motivation on job satisfaction of employee in a organization. Motivation is a basic psychological process. A recent data-based comprehensive analysis concluded that competitiveness problems appear to be largely motivational in nature (Mine, Ebrahimi, and Wachtel, 1995). The management dilemma in many organizations and how they can improve the motivation of employees in the fast paced technological environment. Motives are expression of persons need. Hence they are personal and internal. They also can be incentive on the other hand are external to the person. Motivations are made part of work environment by management in order to satisfy the employees to accomplish task. Job satisfaction is positively affects individual performance. Job satisfaction positively affects individual performance (Petty et al. 1984; Judge et al. 2001; Kim 2005) and this make it highly relevant to investigate the cause of job satisfaction. According to Luthans (1998), motivation is the process of arouses, energizes, direct, and sustains behavior and performance. That is a process to influence people action and to achieve a desired task. There is also one of the way to influence people is to employ effective motivation which make the employee more satisfied and committed to their job. Money is a motivator but is not the only motivator. There is still having other incentives which can also serve as motivator. Employee attitudes relating to job satisfaction and organizational commitment are based on the field of organizational behavior and the practice of human resources management. Attitude has direct impact on job satisfaction. On the other hand, organizational commitment is focuses on their attitudes towards the entire organization. Although the relationship between satisfaction and commitment are strong, but there are more recent research shows that commitment cause satisfaction. 1.2 Problem statement There are many reasons why managers are keep facing the problem in organization. Resources, human and material, technology are a few issues confronting managers daily. The more important is the human aspect has question that has confused managers for a long time such as how can they make some employees perform better with satisfied in their job. According to Schofield (1998), an authoritative study conducted by the Sheffield Effectiveness Programme (a joint research project between the Centre for Economic Performance at the London Stock Exchange and the Institute for Work Psychology at the University of Sheffield) has shown that the way people are managed or motivated has a powerful impact on both productivity and profitability. The study which included measurement of levels of job satisfaction and organizational commitment of employees of 67 firms, found that 5% of the profitability variance, and 16% of the productivity variance between companies may be the different variance in job satisfaction levels between their employees. This study is demonstrated the important of job satisfaction, employees motivation and commitment in an organizational capability and effectiveness. According to Watson (1994) business has come to realize that motivated and satisfied workforces can deliver powerful to the bottom line. There are still many employees all over the world do not enjoy the level of job satisfaction and work motivation, because of that they keep seeking alternative employment to experience a higher degree of job satisfaction. Such action will influence an organizations ability to be profitable and successful over n extended period of time. According to Finck, Timmers and Mennes(1998) employees are excited and motivated by what they do will help business be achieve. 1.3 Research objective To find out the relationship between motivation and job satisfaction To determine the impact of motivation towards the employees job satisfaction. To analyze the way to improve the job satisfaction by using work motivation. 1.4 Research question What are the relationship between motivation and job satisfaction? What determine the impact of motivation towards the employees job satisfaction? How work motivation can improve job satisfaction? 2.0 Literature review 2.1 The relationship between motivation and job satisfaction 2.1.1 Motivation According to Pinder(1998 in Ambrose Kulik, 1999) work motivation may be regarded as a set of internal and external forces that initiate work-related behavior, and determine its form, direction, intensity and duration. The concept related to the work and influence on work behavior of both environmental forces. In workplace, work motivation are invisible, it is depends on personal behavior and responsibility of the job. Snell (1999) says that motivation is everything. Without motivation people will not deliver to their potential even the talented people. People that are motivated will perform well and improve the personal ability. He further asserts that company staff are very important in a business due to they are the image of the company that customer see. They have the potential to enhance the quality of service and have the power to influence or reduce the company profits. According to a model developed by Herzberg, motivation is influenced by maintenance and motivational factors. The important motivational factors are the work itself, achievement, growth, responsibility, advancement and recognition. There are basic internal motivators rather than external. The Maslow and Herzberg models are similar due to its focus on needs, but the difference can be seen from the point of views. Nel, Gerber, Van Dyk, Haasbroek, Schultz, Sono and Werner(2001) describe motivation as intentional and directional. Intentional is mean to personal choice and committed of action, and directional indicates being of a driving force aimed at achieving a specific goal. A people who get motivated will know they must achieve the specific goal even in the face of adversity. 2.1.2 Job satisfaction The concept of job satisfaction will be very important now a day. Managers feel that if they responsible for maintaining high levels of job satisfaction among their staff will helps to increase the productivity, absenteeism and staff turnover (Arnold Feldman, 1986). According to Locke (1976), job satisfaction was already significant since the first part of 20th century, for example, there are over 3000 related studies were published between 1935 and 1976 which an average of on publication every five days. Job satisfaction is regarded a s related to important employee and organizational outcomes, ranging from job performance to health and longevity (Spector, 2003). According to Gibson et al (2000) job satisfaction may be defined as an individuals expression of personal well-being associated with doing the job assigned. Job satisfaction depends on the level of internal and external and how the employees view those outcomes. The outcomes of job satisfaction have different values for different people. For some people, responsible and challenging work is negative value and depending on the education level and prior experience with work providing the internal outcomes. For other people, such work outcomes may have high positive values. Those differences would influence the level of jab satisfaction on the same job tasks. Bateman and Snell(1999) say if people feel fairly treated from the outcomes they receive, or the processes used, they will be satisfied. These authors mention that a satisfied worker is not necessarily more productive than a dissatisfied one due to sometimes people are happy with their jobs which dont have to work hard. 2.2 The impact of motivation towards the employees job satisfaction All employers want their workers to perform well of their abilities and they try to provide all the necessary resources and a good working environment in order to keep their employees motivated. However, motivation is a difficult factor to manage due to every employees wants or target does not always match with what the employers provide. Motivation and job satisfaction reinforce each other and work together, if the employee is satisfied on job performance he tend to be motivated. So that understand the employee needs can give better insight to managing human motivation. Frankl(1984) suggested that, motivation reflects peoples search for meaning and that job satisfaction may reflect the degree to which people have found meaning in their work. According to Sylvia and Hutchinson (1985), true job satisfaction is derived from the gratification of higher order needs such as social relations, esteem, and self actualization rather than lower- order needs 2.3 The way to improve the job satisfaction by using work motivation Motivation is very important in an organization nowadays, but not everyone satisfy when the motivation in processes. May be that is because the employers make the wrong way to motivate their employees. Because of that, there are few strategies helps to improve the job satisfaction such as salary, wages and conditions of service, money, staff training, information availability and communication. 2.3.1 Salary, Wages and Conditions of Service To use salaries as a motivator effectively, managers which are motivator must consider four major components of a salary structures such as job rate, payment, personal or special allowances, associated with factors and side benefit. Job rate is relates to the importance the organization attached to each job. Payment is to encourage workers or group by rewarding them according to their performance. Personal or special allowances, associated with factors are the scarcity of particular skills or certain categories of information professionals or with long service. Last but not least, side benefit represent holiday with pay, pensions, and so on. It is also important to ensure the salary structure of the organization will retained the same level of the market salary structure. 2.3.2 Money According to Akintoye(2000), money remains the most significant motivational strategy. Money is the major factor which able to motivate employee to increase the productivity of the company (Taylor, 1911). Incentive system will be able to improve job satisfaction, high performance, commitment. Katz, in Sinclair, et al. (2005) emphasizes the motivational power of money through the process of job choice. He explains that money has a very strong power to attract or motivate individually to achieve higher performance. For example, a employee will simple shift company for the greater financial reward of the job, if the differences of the workload of the job is similar with the current job. Banjoko(1996) mentions that many managers use money to reward or punish workers. 2.3.3 Staff Training No matter how computerized an organization, high productivity depends on the level of motivation and the effectiveness of the workforce. Staff training is an essential strategy for motivating workers. An organization must have good training programme. This will give the employee opportunities for self-improvement and development to meet the challenges and requirements of new equipment and new techniques of performing a task. 2.3.4 Information Availability and Communication One way managers can stimulate motivation is to give relevant information on the consequences of their actions on others (Olajide, 2000). According the researcher, there is no known organizations in which people do not usually feel there should be improvement in the way department communicate, cooperate, and collaborate with one another. Information availability brings a powerful pressure between the employees, where two or more people running together will run faster than when running alone. By sharing information, subordinates compete with one another. 2.4 Theoretical framework Motivation n Salary, Wages and Condition of Service Job Satisfaction Money Staff Training Information Availability and Communication Dependent variable Independent variable 2.4.1 Analysis path The framework shows that the two variables in the research proposal, motivation is the independent variable. From this research I have identify that salary, wages and condition of service, money, staff training, information availability and communication are the motivational factors that affect job satisfaction level. The dependent variable in this research would be job satisfaction. From the framework, we will understand the relationship between motivation and job satisfaction. Job satisfaction will be interrupt by the motivation method or strategies. On the other hand, motivation strategy is also able to enhance the job satisfaction level. 3.0 Methodology 3.1 Introduction In this section, we slightly describe the research methodology use in the study to know how motivation affects in job satisfaction and using the data collection to analysis the data for the study. To find out the relationship between motivation and job satisfaction, impacts and the strategy to improve job satisfaction level in a organization. 3.2 Data Resources According to Bell (1995), primary data are such data that does not yet include any interpretations and analysis from other people. Secondary data on the other hand is data that is analyzed and include someones interpretation of the data (Bell, 1995). Secondary data was chosen for this research due to the cost and time saving for collect data that needed for the research (Hair, Money, Samouel, and Page, 2007), According to Saunders et al (2007), primary data is expensive which compare to secondary data. In additional, Hair et al (2007) emphasizes that most of the secondary data are free of charge or either can be purchase in a cheaper price. 3.3 Data Analysis Procedure The secondary resources needed in order to be able to fulfill the purpose of this proposal are mainly journal articles and textbook. When searching for secondary data search engine such as Google Scholar, Emerald and others. KBU International College has provided student a huge variety of reference books. Google search engine is the advancement of technology which allowed us to get information conveniently and quickly to obtain various journals from the website which allowed us to understand the research objectives. Emerald website which can access through it using Anglia Ruskin University account is easy to obtain various journals which needed for the research. Less text book are used in this research as the source from the library about our research questions. 3.4 Hypothesis Null Hypothesis H0: There is no relationship between motivation and job satisfaction Alternative Hypothesis H1: There is a relationship between motivation and job satisfaction Null Hypothesis H0: Motivation cannot affect job satisfaction level Alternative Hypothesis H2: Motivation can affect job satisfaction Null Hypothesis H0: Motivation unable to improve job satisfaction Alternative Hypothesis H3: Motivation able to improve job satisfaction 4.0 Limitation The research could have done more accurately if more resources which could be obtain to support the research. There are limited resources provided in KBU International College library. However, KBU does provide student access to Emerald Insight website which contains many research journals and the college had already paid the fee, but student are still allowed to access to the website within the college premises. In additional, this research only used secondary data collection which easy to obtain. Most of the secondary data come from other authors opinion and their personal findings. Because of that, this research may be inaccuracy due to the opinion from the author might disagree with research and opinion done by other author around the world. 5.0 Ethical consideration The information of the people who provide information to the study would not show to the others when the study done to protect the human right of privacy. There is the action that should be taken. The information provider are willing to provide the information to finish the study and not being force. During the research, the information collected would not be modify as to maintain the accuracy of the information which been collected. 6.0 Executive Summary From the study done, we know that the motivation was so important in an organization which can affect the job satisfaction level. By the way, the relationship between the employee motivation and job satisfaction using the right way to motivate the employee; thus enhancing the job satisfaction level and the organization at the same time. When motivation and job satisfaction are reinforced together as one, motivation and job satisfaction can increase the working performance of employees. Besides that, there are several strategies used to enhance the working performance. The strategies used are such as; Salary, Wages and Conditions of Service strategy, Money strategy, Staff Training strategy, and lastly the Information Availability and Communication strategy. Using all this strategy will further develop the working condition to the highest level of job satisfaction. To sum it up as a whole, motivation and job satisfaction are co-related because when the motivation to work increases, emp loyee will have a higher job satisfaction, thus creating maximum output for the organization. 7.0 Gantt Chart Activity FEBRUARY MARCH APRIL MAY Week number 1 2 3 4 1 2 3 4 1 2 3 4 1 2 Read literature Finalize objectives Draft literature review Read methodology literature Devise research approach Draft research strategy and method Enter data into computer Draft findings chapter Update literature read Complete remaining chapters Submit to tutor and await feedback Revise draft, format for submission Print, bind Submit

Essay on Loss of Faith in Hawthornes Young Goodman Brown

Young Goodman Brown: Loss of Faith Faith can be defined, as a firm belief in something for which there is no proof. "Young Goodman Brown" is about a man who leaves his wife, Faith, at home alone for a night while he takes a walk down the road of temptation with the devil. Along the road he sees many people that he would never expect to see on this road, his wife included. He returns to his life in Salem a changed man. In "Young Goodman Brown" Nathaniel Hawthorne uses symbolism and characterization to imply that when individuals lose their faith in the goodness of mankind, they may begin to imagine that their peers have yielded to temptation. Hawthorne uses symbolism to imply that when individuals lose their faith in the goodness of mankind, they may begin to imagine that their peers have yielded to temptation. The character of Faith is Goodman Brown's spouse, but she is also a symbol of his faith in mankind. Brown's relationship with Faith changes as the story progresses, from tender and caring love to judgmental scorn. Brown's thoughts about Faith as he leaves on his journey are: "Poor little Faith...she's a blessed angel on earth; and after this one night, I'll cling to her skirts and follow her to Heaven"(212). This statement shows that the protagonist has a deep love for his faith and knows that it can be his salvation. Later in the journey Brown offers his faith as the last reason to abort his walk with the devil: "Well, then, to end the matter at once,... there is my wife, Faith. It would break her dear little heart; and I'd rather break my own!" (214). At this point his faith is still more important to him than his own life. Later, just... ...e wizard pray to?" (220). The experience in the woods causes Brown to imagine that even his wife has yielded to temptation: "He spied the head of Faith ... gazing anxiously forth, and bursting into such joy at sight of him ... But, Goodman Brown looked sternly and sadly into her face, and passed on without a greeting." (220). Brown's once steadfast faith in mankind is damaged to the point that he is suspicious of all his peers. Hawthorne uses symbolism and characterization to show how easy it is to imagine that our peers have yielded to temptation when faith in the goodness of mankind is lost. Brown loses faith in humanity and starts imagining that all his peers are guilty of sin. Is mankind unworthy of our faith? No. Faith in the goodness of mankind is a belief in something for which there is proof.

Encephalitis - Essay examples -- essays research papers

ENCEPHALITIS Encephalitis literally means an inflammation of the brain, but it usually refers to brain inflammation caused by a virus. It may also be called “acute viral encephalitis or aseptic encephalitis';. Encephalitis is an infectious disease of the Central Nervous System characterized by pathologic changes in both the gray and white matter of the spinal cord and brain. It may be due to specific disease entity such as rabies or an arthropod-borne virus (arbovirus), or it may occur as a sequela of influenza, measles, German measles, chicken pox, herpes virus infection, small pox, vaccinia, or other diseases. The specific viruses involved may vary. Exposure can also occur through insect bites, food or drink, or skin contact. Once the virus has entered the blood stream, it can localize the brain causing inflammation of brain cells and surrounding measures. White blood cells invade the brain tissue as they try to fight off the infection. The brain tissue swells (cerebral edema) and can cause destruction of nerve cells, bleeding with in the brain (intracerebral hemorrhage), and brain damage. This can cause neurologic deficits such as parplysis, speech changes, increased intracranial pressure, respiratory failure, seizure disorders, and shock can occur. SIGNS AND SYMPTOMS Mild cases absent superficial reflexes Sudden fever ***  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  exaggerated deep tendon reflexes Poor appetite  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  opisthotnos Loss of energy  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  nuchal rigidity General sick feeling  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  increases resp. tract problems Severe Cases High fever  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  sore throat Severe HA ***  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  malaise N/V ***  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   ... ...rin 90% resp. tract infection 5 to 7% prior illnes (chicken pox) S/S: 5-7 days after viral illness, n/v, mental changes, lethargy, indifference, confusion, delirious, rapid breathing as progresses breathing sluggish, seizures, coma may die TX: no cure support heart, lung, and brain function Keep blood levels balanced. ICU. Blood samples, I&O, adjusting blood by IV, b/p, icp, breathing monitored 1st recognized in 1963 by acute encephalopathy and fatty infiltration of liver and pancreas, heart, kidney, spleen, and lymph nodes. Mortality rate as high as 80% S/S: hepatomegaly without jaundice in 40%, encephalopathy and altered liver function, combative behavior TX: blood electrolytes controlled carefully, liver biopsy NI: Neurological assessment, temp, alleviate hyperthermia, seizure precautions, I&O, impaired hepatic function, (signs of bleeding), tell don’t give aspirin. Peak incidence age 6. 1st noted in 1974 with 400 cases following epidemics of influenza B outbreak and chicken pox TX: aggressive support to correct metabolic abnormalities (hypoglycemia) and hemorrhage from blood clotting disorders Since 1987 no more than 35 cases/yr nation wide (usually

Management – Swot Analysis (on Maker Studios of Youtube)

The Assignment (Question) Management paradigm today is all about the contingency or situational approach based on the ever changing business environment. Organizations are constantly affected by the external environment and must adapt or influence the environment in order to be efficient and effective. Choose any international or local MNC or SME. Make a SWOT analysis of this organization and explain how it is affected by the external environment. Write on how this organization can utilize the 4 functions of management in order for it to be efficient and effective. Include conclusion and recommendations.You must use terms found within the study of management and are encouraged to look up various textbooks and journals to find these terms and to gain additional knowledge on management through exploration. Introduction of the company If you were to be familiar with the functions of Youtube and have been surfing the site for quite a while, you might have heard of the company named †Å"Maker Studios† quite a bit. This company consists of major Youtube celebrities like ShayCarl, LisaNova, KassemG, iJustine and even the top subscribed Youtube content maker, RayWilliamJohnson.To the audience who uses Youtube for other functions such as â€Å"how-to† videos or music videos of their favourite stars, they might wonder, what does this company actually do? On the other hand, to people who have shown much interest into killing mainstream television programmes with internet through Youtube would understand the major functions of Maker Studios. Maker Studios specifically is talented in creating videos of the two widely accepted genres: Comedy and Music. They create filming sets, music studios, green screen areas and even an editing office for their employees in Venice, California and the upcoming New York City branch.As quoted from their website, it was mentioned that they receive 70 million subscribers and 650 million monthly views across more than 400 channe ls (Cited: http://www. makerstudios. com/about/ ) and thus is one of the Youtube Partner Channels in the Internet Media Business in the States aside Vevo, the top partnership channel with more than 59, 709 thousand unique views in the year 2011 after generating over 844 million videos in the site itself according to Will Richmond on the 22nd of August 2011 on videonuze. com. (Cited: http://videonuze. com/article/comscore-vevo-is-top-youtube-partner-channel-by-far) SWOT Analysis of the company |Analysis | |Strength |The strengths of Maker Studios is such that they gather all the talents throughout the internet media and help them | | |make their videos and find sponsorships and viewership for their creations thus allowing people to fulfill their | | |dreams yet not having to worry about making a living. As quoted from one of their investments portfolio in | | |greycroftpartners. om, â€Å"the company has developed unique insights into what kind of content works best with YouTube | | |audiences and how to cross-promote and move audiences around its network† (cited: | | |http://www. greycroftpartners. com/2011/04/maker-studios/), it thus supported the efficiency in catching up with the | | |constantly shifting trends of the internet and intelligence in hiring talents into the company in its complicated | | |business sector which attempts to forge deep connection with audiences all over the globe. Cited: | | |http://www. hollywoodreporter. com/lists/maker-studios-280389) | |Weakness |An evident weakness of the company is such that they have limited branches (Venice and upcoming New York) reaching out| | |to the content creators online thus only able to work with people in certain areas of the States. Another is that | | |there might be a high possibility of the competitors of this internet business catching up on the innovations that the| | |company could have been roducing as â€Å"there aren't going to be any drastic programming changes — this i s about | | |expanding on existing success,† as quoted from former Disney’s Digital Division’s Executive – now Chief Programming | | |Officer of Maker, Chris Williams on variety. com. (Cited: http://www. variety. com/article/VR1118052288) | |Opportunities |The internet community is getting larger day by day and having Hollywood catching their eye on the industry’s | | |productions once in a while is also creating more viewership for the audiences all over the world.For example, there | | |are artistes looking for help from the Maker productions for causes which they hope to help and thus film videos like| | |Jane Lynch (popular from Glee series) and Steven Tyler in ShayCarl’s video in attempt to â€Å"Save The Arts! † (cited: | | |http://www. youtube. com/watch? v=IKzUZ7KvAnI=UU77WzpPRrYr0W5oeFjVIqwQ=1=plcp) or even being on the | | |news like ShayCarl’s 4th child, most commonly called â€Å"Rocktard†, who showed faced in a video did (cited: | | |http://www. outube. com/watch? v=AyXsZJwzIrQ ), are opportunities to expansion of the company’s network in creating | | |bonds with the internet community through bonding in use of comments or video responses or even simply joining the | | |company’s forces in using their talents thus creating opportunities not only for themselves but the company’s in | | |developing differentiated content through new, personalised and innovated ideas that sometimes the television isn’t | | |capable in providing for the audiences expectations. |Threats |Threats of the company consists of other major competitors such as VEVO (which generates content from famous | | |celebrities or musicians) and promotes them on Youtube through main pages or dominated the rights towards usage of the| | |contents such as music or even portions of the film.As well, the media is currently still competing with the | | |traditional media such as television and even tho ugh they are probably even ahead of them in the entertainment sector | | |but is beaten down (by people who did not know of the facts and begin cyber bullying the Youtubers’ content) due to | | |mere fame and acknowledgement of the society like LisaNova’s impersonation of Sarah Palin. It was mentioned on | | |nytimes. om that â€Å"She uploaded her Palin video more than a week before  Tina Fey  did her impersonation on ‘Saturday | | |Night Live’. † And that her response towards which was that â€Å"trying to get on TV would be going backwards in my mind. | | |It’s a waste of time. † | | |(Cited: http://www. nytimes. com/2011/04/11/business/media/11youtube. html? agewanted=all) | A Macro-Environmental Analysis o Law and Politics Law and politics with the Maker Studios is not part of any problem that the company could be facing now as the company started up in 2006, they personalize their services to the creators and aid them through their specific earnings after creation. As well, they hire to produce their content (music, digital, filming and etc) in videos hence not entitled to copyright law bridging. o Economy On allthingsd. om it was said that, transparency towards their earnings is through and able to be checked by their partners hence they would be reliable to the investments of the money in their company as well as being honest to their employees in the functions and well-being of the organization. (Cited: http://allthingsd. com/20120309/exactly-how-much-did-that-skateboarding-dog-earn/) As this is an internet business, the company will be affected if the economy fails in terms of people being able to enjoy their productions or not thus earning them money.However, with this current upscale of the internet committee, the company is in safe hands through the advancement era. o Technology Technology is crucial to the business. As it is one of the factors to which whether or not the audiences tune in becaus e of the graphics, the quality of sound and the editing of the videos to the stunts in a film, the professionalism of sets, Maker’s standard of productions as mentioned by nytimes. om was that â€Å"the green screen, film crew, actors and expensive cameras and lights, it went far beyond the typical one-man YouTube videos filmed in a basement with a webcam† hence, once again, supporting their constant follow-up with technology to suit the needs of their mass of talents who are eager to please their audience with great standards of film. (Cited: http://www. nytimes. com/2011/04/11/business/media/11youtube. html? pagewanted=all ) o DemographicsAs the internet is more than common amongst people of almost all ages, Youtube contains a very much a wide amount of audience to capture and Maker managed to curb these differences with its gathered talents and their abilities to pursue different crowds. For example, they have â€Å"The Mom’s View† by mothers with diff erent talents and background, catering and supporting to the vast amounts of parents in the internet community; they also have â€Å"Polipop†, featuring Entertainment and Politics Network which is intended to give people who are interested a good laugh at the political factors without having to move away from their computers. Cited: http://www. tubefilter. com/2011/10/29/maker-studios-youtube-original-channels/) o Social Issues and the Natural Environment The internet community is a fast-paced and ever-changing environment for the business to survive in as there are constant evolvement of trends, updates or even jokes appealing to the vast society is one of the constant issues that the business should be updated about. But as the talents in the company increases from the 200 initial partners in August 2011 (cited: http://www. variety. com/article/VR1118040686? efCatId=1009), they get more and more efficient in finding out and dispersing their information as well as being an i nfluence in creating trends for people to follow. An example could be the â€Å"Super Note Challenge† in 2008 (cited: http://www. youtube. com/watch? v=v6kaSqGjbk8 ) where several Youtube personalities such as iJustine, Smosh, Rhett as well as ShayCarl and many other Youtubers hosted, encouraging their viewers to post video responses featuring the longest note that they could make (in terms of time) and hence creating a bond and an interest into watching updates of the challenge constantly.As for their efforts in reminding the audiences in saving the environment, Maker Studios also took part in the Ecomagination Challenge – Tag Your Green hosted by GE and they produced videos of their forte in efforts of it. For example, DaveDays, as a musician, wrote a song in reminder of people to â€Å"Turn Off The Lights† (cited: http://www. youtube. com/watch? v=xzBV2ZvQfQw ) and ShayCarl brought his children out for a hike while talking to them about recycling and also tau ght them about the environment (cited: http://www. youtube. com/watch? =dAiCGkRoowo=fvst ) thus showing the viewers that they, too, show an example in doing good for the environment. The Competitive Environment Analysis of the company o Rival Firms Rival firms such as VEVO, Machinima. com, blip, Revision3 Internet Television could give threat to the company in terms of their partnership with Youtube and their stand and sponsor to events such as VidCon, DigiTour but the transparency of Maker’s finance gives it a high competitive advantage to win over more talents and variety to channels instead of mere technology and games for which other companies wins at. New Entrants New entrants might find it difficult to sustain without funding in this sector of business as the expectations of viewers are constantly increasing and thus they might, in the end, need help from major firms such as Maker to help them produce films for their channels or get bought over in view of profits. o Cus tomers Maker, as a company which helps one-man video producers find a team to build up his channel, does not call their clients â€Å"partners† and instead, call them partners.So as they proceed on with their moving-image business, the channel owners have full power over their videos and Maker only act as a service provider as well as an opportunity seeker for the Youtuber himself. The bargaining power for customers only lies in the percentage of the money which they receive from the advertisements that Maker could get in return and it was also mentioned in the terms and conditions of the Maker’s contract that this factor would be personalized as according to the client himself. o Substitutes and ComplimentsSubstitutes of Maker would be as valid as the fact that MySpace managed to take over Xanga and Facebook over MySpace. Therefore, it still contains a possibility where Youtube could be substituted by upcoming new video hosting websites online that might turn into a h it overnight like Facebook. On the other hand, like how a replenishing act could aid the sales of the original product, the compliments of Maker is definitely its networking in the Youtube community as they introduce each other on their videos and hence creating the acknowledgement of each other through their channels.Like for example how LisaNova introduced KassemG on her channel by impersonating his comedy and giving people a pre-show towards how Kassem’s humor will be like on his channels and directing people to watch his videos. (Cited: http://www. youtube. com/watch? v=bKJ3bVR8Jxg) o Suppliers The suppliers to produce such films on a daily basis at such large quantities is the talents for which the company hires and other than the Disney’s former Executive of the Digital Division, Chris Williams, it is also proven true that they have hired Courtney Holt, the former president of MySpace Music as their COO on hollywoodreporter. com. (Cited: http://www. ollywoodrepor ter. com/news/courtney-holt-myspace-music-president-255341) This thus proved their high recognition and high expectations in their talents to hire hence providing professional content for the online viewers. In relation through application, to what extent planning, organizing, leading and controlling can be applied to the company In relation to application of the management of the company, the company would have to define fixed and strictly accomplishing goals to achieve in terms of the number of views, unique viewership count, the creation of new content as well as the amount of videos to be produced in a business year.However, it might be difficult to manage with the ongoing trends like Hunger Games, Justin Bieber’s new album or even some new celeb-gossip going around in the world of entertainment. Therefore, constant monitoring of progress is needed and more than frequent updating about movement of internet community is important for the growth of the company to expand on their current business in terms of coverage and audiences’ capturing.As well, it is important to have organized teams or crews on a specific project or channel dedicated to the advancements – which is their current system now. With her interview on tubefilter. com, Maker’s founder, Lisa Donovan mentioned that the model of Maker is comparable to the company United Artists back in 1919, first led by Charlie Chaplin, Mary Pickford and many other artists where it is the first talent-led studio (cited: http://www. tubefilter. com/2011/04/21/maker-studios/).For example, the fixed team whose professionalism is in that particular genre of film, would be sent to RayWilliamJohnson’s â€Å"Equals Three† and â€Å"Your Favourite Martian† would have separately a music team, digital team as well as a team which, at the set, helps him with the humor content for which is going to be in his film. With such a unique form of business, the company requires a ta ll organization which has narrow span of control over the employees and manager rate as they would work in small teams in order to be efficient and effective in discussion and production.It would also thus have to be decentralized, where the employees are able to freely share creative ideas just like in Google, the unformalized manner of generating imaginative content. This would thus allow the company to be able to constantly be attentive to minute matters which might affect the company’s â€Å"originality† competitive advantage as compared to the rival firms. General Conclusions Maker is one of the very few companies around the globe, for which looks at talents in a manner that some companies would not be able to cherish.Even in one of their interviews, they mentioned to even have a criteria for joining in their firm: â€Å"When I am meeting talent, the first thing I want to know is, how committed are they to it? † said Lisa Donovan to Daniel Miller of hollywo odreporter. com. (Cited: http://www. hollywoodreporter. com/lists/maker-studios-280389) Therefore, their accomplishments not only as a firm, but as a big family with similar goals (not only because their own family is associated in the videos) just as ShayCarl have mentioned in one of his videos, is what they have built up and grown together over the years along with the Youtube creator’s fame.Recommendations for the company in the next 5 years As much as the company has accomplished throughout the years, not only expanding on their own success, they have also managed to raise funds with investments as well as convert television celebrities into internet sensations just like Bobby Lee of MADtv having his own channel and being to do crazy things like he would in his previous shows as well as entertain people without having to worry about the technicalities. (Cited: http://www. tubefilter. om/2012/01/30/bobby-lee-maker-studios-the-station/ ) Therefore, in hopes that the new SON Y internet-television could allow people to be in touch with their desired genre of film, Maker should create even higher viewership through making internet-original movies with their professionalism and make the bonding with audiences into even better sensations through movies and interactive comments thus improving themselves thus far. Reference List †¢ Bladwin, D. , October 29th, 2012, Maker Studios Scores Three Channel Deal with Youtube Originals, http://www. tubefilter. com/2011/10/29/maker-studios-youtube-original-channels/ Bladwin, D. , January 30th, 2012, Maker Studios Reboots The Station With Bobby Lee, http://www. tubefilter. com/2012/01/30/bobby-lee-maker-studios-the-station/ †¢ DaveDays, October 31st, 2010, Dave Days – â€Å"Turn Off The Lights† (Music Video), http://www. youtube. com/watch? v=xzBV2ZvQfQw †¢ Grey Croft Partners’ Investor’s Portfolio, April 15th, 2012, Maker Studios, http://www. greycroftpartners. com/2011/04/mak er-studios/ †¢ Hustvedt, M. , April 21st, 2011, Maker Studios Raises $1. 5M For Creator-Founded YouTube Studio, http://www. tubefilter. com/2011/04/21/maker-studios/ †¢ Kafka, P. March 9th, 2012, Exactly How Much Did That Skateboarding Dog Earn? , http://allthingsd. com/20120309/exactly-how-much-did-that-skateboarding-dog-earn/ †¢ Lamp4137’s Youtube Channel, June 30th, 2011, Rocktard On Some Weird Local News Thing, http://www. youtube. com/watch? v=AyXsZJwzIrQ (Original Shaytard’s) Excited Baby! http://www. youtube. com/watch? v=JrKT4eYHwiM †¢ LisaNova, November 17th, 2010, Tripping Bros! (LisaNova does KassemG UNCUT), http://www. youtube. com/watch? v=bKJ3bVR8Jxg †¢ Maker Studios (About Maker), April 15th, 2012, http://www. makerstudios. com/about/

Health Benefits of Cigars

Health Benefits of Cigars From the prehistoric times to voyages to the new world, cigars and tobacco have been used in varied methods that are important to man, and one of them is the various Health Benefits of using cigars. These benefits are as follows: Beneficial for Alzheimer’s Patients Studies since the 1900’s have shown that nicotine imitates a certain part of the brain called neurotransmitters and is known to affect an abundant number of this important part of the brain. Research has shown the effect of nicotine to increased brain function.As Alzheimer’s is characterized by affected neurons in the basal forebrain linked with loss of nicotinic receptors, it was found out that nicotine have important effects to this cells, increasing not only the regulation of flow of blood in the brain but also cognition.. Control effects of Tourette’s Syndrome Data from a recent study showed that nicotine can control the effects of Tourette’s syndrome; these effects are characterized by physical tics and uncontrollable vocalizations which are often filled with obscenities.A series of case studies showed long-term control of tics, vocalizations and other symptoms by the effect of nicotine, the active ingredient in cigars. Stabilize patients with Schizophrenia New data indicating that nicotine can regulate some of the psychophysiological symptoms seen in patients with schizophrenia have been uncovered in recent studies in patients who are suffering from schizophrenia. This disease is very hard to understand and to treat, that is why understanding the effect of nicotine this illness is crucial. Good Memory and CognitionThe effect of smoking cigars not only encompasses persons suffering from diseases of the neurons in the brain but also the normal and healthy person. Clinical studies have shown that effect of nicotine to non-smoking persons produces significant improvements in long-term recall and attention span. Analgesic Research has show n that the active ingredient in cigars, which is nicotine, has an effect that relaxes muscles. Its effect on the peripheral nervous systems is very much alike to analgesics so cigars, in case of emergencies can be used as pain relievers.Control Intestinal Parasites and Worms Cigars can be used to control some intestinal parasites and worms, ingesting small amount of cigar, the equivalent of 1-1. 5 of cigarette, can be used to kill this parasites. After 24 hours of ingesting the cigar, passing of the parasites can be noticed due to toxic effect of nicotine to the parasites. Stress Relief Most cigar smokers will tell you that cigars help them relax and ease the tension and stress after a hard day’s work.Stress is associated with many illnesses such as hypertension, migraines and others, and should not be taken lightly. The effect of cigars is very important to lower the stress levels of a person. Appetite and Diet It is known that small doses of cigar smoking stimulate appetite and large doses can depress hunger and thirst. By using one product, in this case cigars, people can have their desired effect on their appetite, either dieting or gaining some pounds.